Game Pass is Microsoft’s key strategy for gaming moving forward, but it is far from turning a profit. In the United States, Xbox Game Pass Ultimate remains $15 per month.
Gold, Console Game Pass, and PC Game Pass are seeing similar reductions in price. Under the new structure, those same subscribers will now pay 40 shekels, which is approximately $12.45. Israeli gamers are paying 55 shekels ($17.12) for Ultimate. Again, that puts it at right around the equivalent of $10. Hong Kong is paying 119 Hong Kong dollars ($15.29) for Ultimate, but gamers in that region will begin paying 79 Hong Kong dollars. That is closer to $10 per month for Ultimate. In Chile, Xbox Game Pass Ultimate sells for 11,990 Chilean pesos ($15.05), but Microsoft is cutting that to 7,990 pesos. And the company plans to inform subscribers of the price cut tomorrow. In addition to Game Pass, Microsoft is also cutting the price of Xbox Live Gold and the PC/console-specific versions of Game Pass in Chile, Hong Kong, and Israel.
And that means you should not expect a similar price cut in other countries. These price reductions have more to do with local currency and consumer spending power than with a change in strategy at Microsoft. The company is responding to market conditions in Chile, Hong Kong, and Israel, and that means charging significantly less in those regions for the game-subscription service. Microsoft is dropping the price of Game Pass - but only in certain territories. At the event, we will also announce 25 top game startups as the 2024 Game Changers. We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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